Setting the future of digital and social media marketing research: Perspectives and research propositions YK Dwivedi, E Ismagilova, DL Hughes, J Carlson, R Filieri, J Jacobson, ... International journal of information management 59, 102168, 2021 | 2008 | 2021 |
Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy YK Dwivedi, L Hughes, AM Baabdullah, S Ribeiro-Navarrete, ... International Journal of Information Management 66, 102542, 2022 | 1512 | 2022 |
Online Advertising Strategies to Effectivly Market a Business School RM Vikram Kumar, Ramakrishnan Raman International Journal of Higher Education 10 (4), 61, 2021 | 5* | 2021 |
Marketing your Business School on Social Media: Analyzing Social Media Content for Adopting the Right Strategies RR Vikram Kumar Journal of Computer Science 15 (9), 1256-1282, 2019 | 5 | 2019 |
Social media by Indian universities-does it convince or confuse international students in university choice? RR Vikram Kumar International Journal of Higher Education 9 (5), 167-180, 2020 | 4 | 2020 |
“Real impact”: Challenges and opportunities in bridging the gap between research and practice–Making a difference in industry, policy, and society YK Dwivedi, A Jeyaraj, L Hughes, GH Davies, M Ahuja, MA Albashrawi, ... International Journal of Information Management, 102750, 2024 | 1 | 2024 |