| Determinants of organic food consumption. A systematic literature review on motives and barriers S Kushwah, A Dhir, M Sagar, B Gupta Appetite 143, 104402, 2019 | 364 | 2019 |
| Understanding consumer resistance to the consumption of organic food. A study of ethical consumption, purchasing, and choice behaviour S Kushwah, A Dhir, M Sagar Food Quality and Preference 77, 1-14, 2019 | 254 | 2019 |
| Ethical consumption intentions and choice behavior towards organic food. Moderation role of buying and environmental concerns S Kushwah, A Dhir, M Sagar Journal of Cleaner Production 236, 117519, 2019 | 229 | 2019 |
| Performance measurement and management frameworks: Research trends of the last two decades N Yadav, M Sagar Business Process Management Journal 19 (6), 947-971, 2013 | 204 | 2013 |
| Cognitive bias in salespersons in specialty drug selling of pharmaceutical industry S Wasuja, M Sagar, Sushil International Journal of Pharmaceutical and Healthcare Marketing 6 (4), 310-335, 2012 | 66 | 2012 |
| Integrated risk management in agriculture: an inductive research S Singla, M Sagar The Journal of Risk Finance 13 (3), 199-214, 2012 | 63 | 2012 |
| Ethical Positioning Index (EPI): An innovative tool for differential brand positioning M Sagar, R Khandelwal, A Mittal, D Singh Corporate Communications: An International Journal 16 (2), 124-138, 2011 | 48 | 2011 |
| Revisiting performance measurement and management: deriving linkages with strategic management theories N Yadav, Sushil, M Sagar International Journal of Business Performance Management 15 (2), 87-105, 2014 | 41 | 2014 |
| Modeling strategic performance management of automobile manufacturing enterprises: An Indian context N Yadav, M Sagar Journal of Modelling in Management 10 (2), 198-225, 2015 | 38 | 2015 |
| Effectiveness of cause‐related marketing for differential positioning of market entrant in developing market: An exploratory study in Indian context D Shree, A Gupta, M Sagar International Journal of Nonprofit and Voluntary Sector Marketing 22 (2), e1573, 2017 | 37 | 2017 |
| Factors affecting customer loyalty in cloud computing: A customer defection-centric view to develop a void-in-customer loyalty amplification model M Sagar, S Bora, A Gangwal, P Gupta, A Kumar, A Agarwal Global Journal of Flexible Systems Management 14, 143-156, 2013 | 34 | 2013 |
| Modified total interpretive structural modeling of marketing flexibility factors for Indian telecommunications service providers A Yadav, M Sagar Global Journal of Flexible Systems Management 22, 307-330, 2021 | 30 | 2021 |
| Framework of ethical brand positioning: A case study of anchor M Sagar, D Singh, DP Agrawal Journal of management research 6 (2), 72-83, 2006 | 30 | 2006 |
| Critical success factors for next generation technical education institutions S Kashiramka, M Sagar, AK Dubey, A Mehndiratta Benchmarking: An International Journal 28 (5), 1605-1621, 2021 | 26 | 2021 |
| The impact of culture on consumer’s perception of brand identity: Evidences from Gulf countries S Kushwah, D Shree, S Rezaei, M Sagar Journal of Islamic Marketing 11 (2), 479-496, 2020 | 21 | 2020 |
| Reforms in technical education sector: evidence from World Bank-assisted technical education quality improvement programme in India A Dubey, A Mehndiratta, M Sagar, S Kashiramka Higher Education 78, 273-299, 2019 | 21 | 2019 |
| New product selling challenges (key insights in the ICT sector) A Sharma, M Sagar Journal of Indian Business Research 10 (3), 291-319, 2018 | 18 | 2018 |
| Company-cause-customer: interaction architecture U Agrawal, A Mangla, M Sagar Global Journal of Flexible Systems Management 17, 307-319, 2016 | 18 | 2016 |
| Consumer confusion: a systematic review and research directions V Chauhan, M Sagar Journal of Consumer Marketing 38 (4), 445-456, 2021 | 17 | 2021 |
| Exploring patient choice in India: A study on hospital selection V Chauhan, A Sharma, M Sagar International Journal of Healthcare Management 14 (2), 610-620, 2021 | 17 | 2021 |
Shiksha Singh KushwahAssistant Professor, Netaji Subhas University of Technology, DelhiBestätigte E-Mail-Adresse bei nsut.ac.in
