| Consumer confusion: a systematic review and research directions V Chauhan, M Sagar Journal of Consumer Marketing 38 (4), 445-456, 2021 | 17 | 2021 |
| Exploring patient choice in India: A study on hospital selection V Chauhan, A Sharma, M Sagar International Journal of Healthcare Management 14 (2), 610-620, 2021 | 17 | 2021 |
| Apparel consumption and embodied experiences of gay men and transgender women in India: Variety and ambivalence, fit issues, LGBT-fashion brands, and affordability V Chauhan, KL Reddy-Best, M Sagar, A Sharma, K Lamba Journal of homosexuality 68 (9), 1444-1470, 2021 | 15 | 2021 |
| Consumer confusion in healthcare decision-making and choice: a qualitative exploration of patient confusion V Chauhan, M Sagar Journal of Marketing Theory and Practice 29 (3), 323-342, 2021 | 14 | 2021 |
| Healthcare decision making and choice: an empirical model of patient confusion V Chauhan, M Sagar Management Decision 61 (11), 3454-3474, 2023 | 1 | 2023 |
| Consumer Confusion in Healthcare Decision Making and Choice: A Qualitative Exploration of Patient Confusion V Chauhan, M Sagar American Marketing Association, Summer Academic Conference, 2020 | | 2020 |
| Antibiotics Overuse and Self-Medication in India: a Social Marketing Framework V Chauhan, M Sagar ACR Asia-Pacific Advances, 2018 | | 2018 |
| Apparel Consumption and Experiences of Gay Men and Transgender Women in India V Chauhan, KR Best, M Sagar, A Sharma, K Lamba International Textile and Apparel Association Annual Conference Proceedings …, 2018 | | 2018 |
